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Vida Vitamin C
- Client
- Aryuv Agencies Limited
- Category
- Retail & Trade
- Year
- 2023
- Delivered
- 3 services
Brief
Introduce Vida to the Kenyan market and position it as the go-to vitamin C drink for active, everyday consumers through regional awareness and product trial.
Solution
We rolled out a targeted sampling campaign across key urban and lifestyle locations, engaging consumers in play. Through branded activations and direct product experiences, we drove first-time trials, communicated Vida’s functional benefits, and established the brand as a refreshing, on-the-go choice for active lifestyles. Why it mattered: “Drove widespread first-time product trials and established on-the-go choice habits.”
Delivered
Regional awareness sampling Direct brand experiential activation Urban trial campaigns